About Us
About Us — Corals Anonymous
Corals Anonymous was born the way many great reef tanks are: unintentionally, obsessively, and with a lot of late nights.
During the COVID lockdowns, twelve family members and close friends found themselves stuck at home together — doctors, accountants, and business professionals who all happened to share one thing in common: a deep addiction to reefing. What started as a hobby quickly turned into something more. We traded corals, shared equipment, debated lighting and flow, experimented with macroalgae, obsessed over anemones, and helped each other keep our tanks thriving when the rest of the world felt uncertain.
At the time, the hobby felt increasingly out of reach. Prices were climbing. Options felt limited. Too often, reefing seemed reserved for a small, “elite” circle.
We believed it didn’t have to be that way.
So we started small — really small — trading and selling anemones out of a garage, learning the hard way, and building systems piece by piece. Corals Anonymous grew not from a warehouse or a venture-backed operation, but from reefers helping reefers.
The name Corals Anonymous was coined by one of our founders — a psychiatrist by trade — as a tongue-in-cheek nod to the fact that we were all hopelessly hooked on reefing. It stuck because it captured what we were becoming: a community where obsession was welcomed, shared, and supported.
No judgment. No gatekeeping. Just people who love corals.
Over time, that sense of community became our foundation. We’ve cared for customers’ corals during tank crashes, held livestock until systems were stable again, and leaned on each other in true reef-emergency fashion — including one unforgettable blackout where family members scrambled to source generators, preserve heat, research outage timelines, and coordinate care to save every living thing in our systems.
Teamwork isn’t a slogan for us; it’s how we learned to reef.
Today, Corals Anonymous remains proudly family-run. We still personally acclimate livestock, pack orders, and answer messages — and we’re now training a younger generation of family members, some as young as twelve, not just in reef keeping, but in responsibility, care, and ethical business practices.
To us, passing on knowledge is just as important as selling coral.
Our affordability isn’t about cutting corners. It’s a byproduct of how we operate: fewer middlemen, shared resources, hands-on care, and a genuine belief that reefing should be accessible to anyone willing to learn. Whether you’re an experienced reefer chasing something special, a beginner setting up your first tank, or someone who just fell in love with mushrooms, euphyllia, anemones, or macroalgae — you belong here.
Corals Anonymous isn’t just a store.
It’s a group of reef addicts who decided to build something honest, supportive, and fun — and invite the rest of the community in.
Welcome to the meeting.
Contact us with questions and thoughts at happyreefing@coralsanonymous.com